Southern Avenue (from the album Keep On available on Concord Records)
Lines are drawn in Keep On when Southern Avenue use the songs of their second album release to stand firm for self-worth in “Too Good for You” with the simplified statement ‘you ain’t shit without me’. The Memphis, Tennessee-based five-piece grant access to heaven urging to ‘put it all in my hands’ as they promise salvation from “Savior” as they stomp out the separation line to create a one-world in “We Are Not So Different”, and open Keep On with a hand-clap rhythm march that leads feet into a better day on the first cut title track. Southern Avenue let the sound of the band be their audio calling card, sidestepping genre borders by appealing to multiple sounds as they deliver Rock’n’Roll (“She Gets Me High”), Bluesy grooves (“Whiskey Love”), smooth Southern Soul with a message (“We’re Gonna Make It”), and a stew that collects styles as spices for its gumbo (“The Tea I Sip”).
Southern Avenue plays host to musical diversity within its line-up, the members channeling personal influences into a one-band sound. Sisters Tierinii Jackson (vocals) and Tikyra Jackson (drums) are joined in the band by players that tribute hometown Memphis music with Stax Records albumni, keyboardist Jeremy Powell while Southern Avenue welcome musicians from around the world in their ranks with Israel-born guitarist Ori Naftaly. Snapping notes like fingers, “Jive” spits out an expresso-shot cadence as Keep On‘pleads the fifth’ on the triphammer groove of “Switchup” and Southern Avenue carve out a safe spot for humanity to stand together as one in “We’ve Got the Music”.
Listen and buy the music of Southern Avenue from AMAZON