How We Measure Up
How do we measure up?
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January Alt Root Cover

In Oct 2009, our magazine The Alternate Root was number 16 million on the web. (Google is #1). We created it because the other magazines in the format wouldn't write about the independent artists we were working with. We have created a magazine with content that the Americana Fan seems to enjoy spending on average almost a 1/2 an hour reading.
 
Today we are #31,098 with a "Time spent on site" at 20 mins. 20 minutes on a website is quite an amazing number. That would be almost as long as people spend on Facebook.com   If you don't believe it is, well check out some of the others.  
 
Facebook.com 32.50167 min
 
TheAlternateRoot.com  23.52 min #31,098   82,000 US monthly readers
 
In comparison to these other great sites:
Click to see Alexa.com ratings on each
No Depression   2.72333 min   #50,464 86000 World Wide monthly readers
AmericanaMediaPro.com 16.44333 min  #48,698   57,000 US monthly readers
Blurt-Online.com 2.60333  #62,874            74,000 World Wide monthly readers
CountryStandardTime.com 3.13333 min   #76,038  59,000 World Wide monthly readers
Mojo4Music.com 2.015  #101,601     105,000 World Wide readers
TheDirectBuzz.com 2.74  #299,661     13,000 US monthly readers
MusicFog.com    1.76167 min  #274,695      10,000 World Wide monthly readers
 
The Official Americana Music CHART has 22,000 viewers a month, we also publish the chart and have 82,000 viewers.
 
AmericanaRadio.org  18.47667 Min   #109,258  22,000 US monthly readers
 
  
At the Artist Development Co Op, we have made it our goal to be the first company in this format to actually move the needle for Independent Americana musicians. We are actually doing it through radio promotion, raising web/ awarness, The Alternate Root Magazine and The Alternate Root TV show.
 
So if you are considering advertising on one of these sites or hiring a promotions company you might want to check the facts.s on our pages have over 1.5% click through and the banners on AmericanaMediaPro.com (our radio promotions department) have a 5% or Better Click through.
 
Banner 
 
 
Currently our sites drives most of the traffic to the Americana Music Chart at www.AmericanaRadio.org

Per ALEXA.com

Upstream Sites

Americana Music Chart - Top 40

Percent of total visits to www.AmericanaRadio.org preceded by a visit to the upstream site.


Downstream Sites

Percent of total visits to americanaradio.org followed by a visit to the downstream site.

 
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