Arts Block ARTV TrailerA new collaboration between Alternate Root TV, The Arts Block and Roger Salloom began in September 2011. By using the publicity and promotional power of The Alternate Root magazine, the personal and attractive atmosphere of The Arts Block and the addition of personality Roger Salloom, who will host the program, “An Evening of American Roots Music,” will become a new and exciting addition to the programming on Alternate Root TV. National touring acts from the genres of blues, jazz, alt-country, folk, soul and Americana will be coupled with the best of New England regional talent on an ongoing series of live concert events, filmed and simulcast on the Internet and then edited for subsequent episodes of the new show for Alternate Root TV. Combining a live broadcast available to millions of Internet viewers, filmed before a live studio audience and then edited for television gives us an unlimited number of potential viewers.
Alternate Root TV has been downloaded by over 135 Public Access stations. The show has become successful in Tier A cable access markets such as Nashville, Philadelphia, Tampa, Chicago, Memphis, Charlotte, Atlanta, Baltimore/D.C. metro and New Orleans (see attached sheet for a full list of stations).
There is considerable debate as to the reach of Public Access Television as the channels are rarely monitored by Neilsen or Arbitron. The non-profit media watchdog FAIR (Fairness and Accuracy In Reporting) studied Public Access Television numbers in 2010, reporting that more than 50% of US households with cable television access watched some or regular programming on Public Access Television. That means Alternate Root TV is available in over 13 million homes in the US, Canada and Europe. Programming aggregator PEG Media (PEGMedia.org) is a distribution point for 1,700 Public Access stations in the United States making programs downloadable for all of its member stations. Alternate Root TV is the #29 most downloaded program in the United States of ALL programs and the 3rd most downloaded music program after Juke Joint and American Songwriter.
