WHAT'S TRENDING

ABOUT THE ALTERNATE ROOT

THE ALTERNATE ROOT IS:

 

Bill Hurley -  Editor / Artistic Director / Video Content and Production

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603.852.0867

The Alternate Root, LLC.--The Alternate Root Magazine--Alternate Root TV

 

Danny McCloskey - Communications & Editorial Content Director / A&R / Sales

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(760) 699-8604

The Alternate Root, LLC.--The Alternate Root Magazine--Alternate Root TV

 

Jeff Munger - Managing Partner

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(970) 764-5626

The Alternate Root, LLC.--The Alternate Root Magazine--Alternate Root TV

 

Robyn B Kaleta - Development Director / Content

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(585) 663-2693

The Alternate Root, LLC.--The Alternate Root Magazine--Alternate Root TV

 

Bob Benckert - Financial Director

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(704) 975-8722

The Alternate Root, LLC.

 

Dan Dupes -Technical Support

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The Alternate Root, LLC.

 

Ian Morris - Artist Developement, Writer

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843-302-6417

The Alternate Root -- The Alternate Root Magazine -- Alternate Root TV

 


Originally formed in 2007 as The Artist Development Group, The Alternate Root, LLC is a multi-media company dedicated to the development and advancement of American Roots music and the artists, composers and producers that that comprise the format. By offering a comprehensive collection of services and expertise including radio promotion, marketing, consulting, film and television placement, video production and promotion and music publishing we are helping to define American Roots music and raise awareness of the music to the public sector. During our 5 years of operation we have developed The Alternate Root  Magazine, Alternate Root TV, ADC Film and Songs With Vision as vehicles to reach our company objectives.

 

American Roots music is an amalgam of traditional American music that draws from elements of folk, country, bluegrass, blues, gospel, jazz, ethnic and rock musical styles. While many of these genres of music are well defined and easily recognized, music that combines elements of these genres in many varying amounts is often dismissed by purists in the media or music industry and relegated to ‘boutique’ record labels, eclectic press and radio entities and relative obscurity. Things are changing for American Roots music. The recent addition of an American Roots music Grammy category, recognition of American Roots music by The Smithsonian Institute of American History and the recent formation of an American Roots music curriculum by the prestigious Berklee School of Music in Boston are all signals that something is happening under the radar that is raising public awareness and there are many more signs. The Alternate Root, LLC and it’s five branches, The Alternate Root Magazine, Alternate Root TV, Americana Media Productions, ADC Film and Songs With Vision is leading the way with innovation and creativity that is unrivaled in the world of American Roots music. We do not look at recent trends as opportunity but rather as rewards for groundwork we have done for the past 5 years. As dedicated fans of this music and music industry veterans we saw a problem and have dedicated ourselves to solving it.

Teamwork, Experience, Creativity and Dedication

 

Bill Hurley, Managing Partner, is a thirty plus year veteran of the recording industry. Beginning in 1980 as a retail manager for Camelot Music, he moved on to Sound Warehouse in St. Louis 1983 and relocated to Chicago to open the company’s new branch in 1984. He joined Atlantic Records later in 1984 and served as the regional promotion manager for the St. Louis / Kansas City region until 1990 and in Boston from 1990 until 1999. He became President of Label Operations for 95 North Recording Corporation in 2003 and remained at that position until 2007. He currently serves as editor and graphic designer for The Alternate Root magazine and as producer, videographer and editor of Alternate Root TV.

 

Danny McCloskey, Communications Manager - A thirty year veteran of the music industry, Danny is well suited for the role of Communications Officer. From 1979 to 1985 he wrote and developed radio shows, developed programming and organized the yearly local music event ‘The Rock and Roll Rumble’ for legendary radio station WBCN in Boston, MA. In 1985 Danny joined Atlantic Records as promotion manager for the Boston / New England region where he remained until 1990. Moving on to San Francisco in 1990, Danny managed a publicity firm, The Madera Group. He started his own firm, Next Step Promotion and Publicity in 1996 which later became Next Step Music Management handling artist management, music supervision, publishing and artist development. Songs With Vision started operations in 2002 focusing on film and television music placement for labels and independent artists. Songs With Vision joined forces with The Artist Development Group in 2008.

 

Bob Benckert - Financial Manager - Before moving into the Roots community, Bob Benckert sought what he could harvest above ground. Beginning in the early 2000's, Bob took early training in the furniture industry and fitted the pieces into his natural abilities with finance. From 2003 through 2006, He acted as Controller for Mitchell Gold, a manufacturer of mid to upper range furniture. In 2006, and through 2009, Bob Benckert tookd on the role of CFO for Industrial Timber, Inc. Life changed with a song and in 2009 Bob Benckert purchased a calssic country station in Philipsburg, PA. Seeing a need, Bob brought his passion for music into his working. He worked within the market to change into the American Roots format, increasing air time for music and developing inroads into a younger demographic. Bob sold the station and came in full time as The Alternate Root CFO in 2010.

 

Robyn B. Kaleta - Development Manager - Robyn never knew life without music. She will often say "Music is my medicine". As a young girl she attended the Eastman School of Music in Rochester NY, her hometown. A career in music was not an option for medical reasons, so she put down her guitar and picked up her pool cue, turning pro at age 16. At that same time she continued school, studying business/psychology at Monroe Community College while working part-time at a pool hall and JP Morgan Chase. After college her career took off. From fiduciary tax and legal accountant, Robyn moved on to work on many national projects as a key project member or manager, including the creation and implementation of Chase’s lending and on-line banking systems. Robyn retired from Chase in 1999. She then worked part time during tax season for 10 years, allowing her to spend time doing what she loved, music; as a friend, a fan, a huge supporter, stage crew, and more. Robyn has come full circle, and is now back to her ‘roots’. She also currently volunteers at 2 local acoustic venues.

 

Jeff Munger - Managing Partner - Jeff Munger, a partner in the Alternate Root, began his music career in 1982 at WBCN in Boston where he worked until 1990. While there, he was part of a production team, organizing and coordinating all aspects of the stations highly rated drive time radio show. In addition to his production work, Jeff also played an important roll as a promotions assistant, helping to bring together all aspects of logistical planning for an always busy promotions department. After taking a leave of absence from the music industry, Jeff re-entered the fray in 2000 with his own radio show in Park City, Utah. From Utah, it was on to Durango, Colorado in 2007 where he has had a college radio show at KDUR, Fort Lewis College, for the past six years. In addition to his radio show, Jeff owns JTM Music which works with artists to make recording projects become a reality. Jeff currently manages the Garrett Lebeau band from Austin, Texas who recently appeared on Alternate Root TV.

Ian Morris - Artist Development -  Ian Morris is the founder of Conceptual Booking, an artist management and booking company in Charleston, SC. Ian manages creative professionals of all mediums, including musicians, visual artists, spoken word and DJ culture. In addition, Ian Morris founded Wake Magazine and HomeMade Genius in 2005. His goal with Wake Magazine is to find talent on the fringe of the mainstream and give them the recognition they deserve. Morris wants to build a family within the creative community where people can share ideas and support one another. Homemade Genius is a nonprofit music and art company in South Carolina. Through Homemade Genius, Ian ran an art gallery and concert venue, taught music and art lessons to underserved children, and much more.  As an artist, musician and poet himself, Morris understands the trials and tribulations of the up-and-coming artists, and knows how to connect the dots to help them truly thrive.